An ambitious and exciting campaign for T+W for Betway Africa that tasked us with filming 10 television commercials in 21 days in 5 African countries.
Including the locations recce and casting we spent 45 days on the continent bringing this project to life, traveling to Zambia, Uganda, Kenya, Ghana, Nigeria and South Africa.
On top of that Betway were looking at a unique approach to sports betting advertising, leading with strong character-driven campaign that was unique to each territory.
We had the most amazing tour, traveling to fascinating locations, sourcing incredible talent and working with incredible crews across the continent.
For us this project was a real homage to the quality of film production available on the African continent.